Strategies to Accelerate Adoption: the First Million Users

Moderator
	Monica Paolini Founder & President, Senza Fili Consulting
Panelists
	Ronny Gorlicki Executive VP Sales, Comsys		Tom Gruba Senior Director of Marketing for MOTOwi4, Motorola
	Claude Richard Director of Global WiMAX Market Development, Bridgewater Systems		Richard Lo Vice President, Telecom Solutions, NetCracker

WiMAX operators are ready to sign up customers. To attract new subscribers, they need to go beyond the service offering of wireline broadband providers and mobile operators, and add services and applications that generate revenues and that are compelling. How can they meet the challenge to be the operators to sign up the first million subscribers? Where will they come from—consumer, business or vertical segments?

Key Business Case Considerations for Mobile WiMAX Deployments

Kevin Suitor VP of Marketing and Business Development, Redline Communications

This session will explore the decision-making process behind selecting WiMAX for mobile applications. It will examine the CAPEX and associated design inputs such as market demographics, services, base station and CPE parameters, along with the impacts on the OSS/BSS design. Additionally, it will explore why timing is such an important aspect in a mobile WiMAX business case, key spectral considerations when implementing a mobile WiMAX network, specifically, the need for business planning and RF modeling to optimize the use of available spectrum. It will also discuss how effective mobile WiMAX is for delivering broadband internet access to rural market operators and customers.

Value-Add Services (Residential & Business)

Moderator
	Monica Paolini Founder & President, Senza Fili Consulting
Panelists
	Brian Beutler CEO, Alianza		Bijan Khosravi Chairman and CEO, Cartiza Networks
	Tom Flak Chief Marketing Officer and Senior Vice President of Operations, SOMA Networks, Inc.		Mark Tubinis CTO, Cedar Point Communications

After rolling out core connectivity services, operators want to be more than a dumb pipe and be able to monetize the large infrastructure investment. What value added services can be deployed cost-effectively, and how do these differ in emerging and mature markets? What are subscribers, enterprises, or content distributors willing to pay for? Unicast or broadcast video, advanced VoIP services, gaming, content downloads, location-based services, vertical applications, or something else?

Anywhere Applications for Mobile Broadband

Moderator
	Roberta Wiggins Research Fellow, Yankee Group
Panelists
	Sean Cai Deputy General Manager, ZTE WiMAX Product Line		Daniel B. Locklear Leader, Carrier Networks Marketing, Nortel
	Susan Schramm Head of Marketing, North America, Nokia Siemens Networks		Kevin Suitor VP of Marketing and Business Development, Redline Communications

In the environment of mobile broadband, vendors need to develop mobile applications under the premise of Anywhere. Applications should provide Anywhere connectivity to mobile workers, traveling professionals and consumers on the go. This session will discuss the demands and application opportunities relevant to each user group and how vendors can work with operators to add value to their networks.

Broadband Wireless Networks and the Connected Life

Sai Subramanian Director, Marketing for Broadband Wireless Business, Cisco

New device categories are emerging that go beyond traditional CPE; personal navigators, like Tom Tom, have applications embedded in them; UMPCs and MIDs represent an evolution in form factor toward meeting the demands of mobile lifestyles and a platform for application innovation. WiMAX service providers need to work with ecosystem partners to develop a portfolio of WiMAX devices that will demonstrate the compelling value of their mobile Internet offerings, user experience and business model.

Public Safety and Government Applications

Public safety and local government agencies are in dire need of mobile broadband to support video surveillance, intelligent traffic management and other bandwidth hungry applications. This session will discuss how WiMAX can enhance today’s WiFi based solutions and what specific advantages WiMAX technology offers in public safety and government application development.

Moderator
	Roberta Wiggins Research Fellow, Yankee Group
Panelists
	William J. Andrle, Jr. Wireless Alliances and Spectrum Strategy Vice President, Northrop Grumman Information Technology		Girish Rishi Vice President & General Manager, Government & Public Safety, Motorola, Inc.
	Brigadier Hassan Khoadairy Egyptian Ministry of the Interior		Don Stroberg Vice President, Sales and Distribution, Sprint Nextel’s XOHM business unit